The Active Entities Blog
Active Entities Tip of the month: “60 for 60”
Transitioning individuals from health care to health clubs can be an opportunity to engage potential members who may not have a history of exercising...
Market segmentation and Your Fitness Business
By Rich Synnott, VP Active Entities Consulting, LLC Market segmentation creates the opportunity to successfully advertise, launch new products, find out what...
Creating Optimal Health and Wellness
By Nant Nissen: Active Entities advisory board member Creating Optimal Health and Wellness Is something many strive for on a daily basis. We all want to feel...
What will health clubs look like in 2042?
As we move into 2022 we find the active living industry at a crossroads. The scars of the ongoing pandemic have pushed entities to re-imagine space. ...
Your club’s future. Don’t make these 3 deadly mistakes
Our team meets with potential new owners looking to follow their passion of owning a gym or club on a daily basis. Most of the time these prospects are long...
Active Entities Consulting and Optimal Fitness Systems International merge
Bobby Verdun, President of Active Entities Consulting, announced that he has reached an agreement with Mike Connors from Optimal Fitness Systems International...
Market Segmentation: Making this Important Tool Work for Your Fitness Facility
Market segmentation creates the opportunity to successfully advertise, launch new products, find out what members need and want, and to support your...
Has Managing Up Become a Lost Art?
Has Managing UP Become a Lost Art?Each week our team engages dozens of active living entities and we’ve discovered an important skill set that seems to be...
In Memoriam: Geoff Hampton 1952-2021
Dear Friends and members of the Active Entities Family, It is with an incredibly heavy heart I share the news of the passing of my close friend Geoff Hampton....
Summit at Cedardale Wrap-Up
Our latest event was a great success! Over 100 fitness business operators, key employees, vendors and entrepreneurs converged on the beautiful Cedardale...