The Active Entities Blog
Active Entities Adds Two Industry Icons
Active Entities, an internationally recognized consulting firm in the Active Living Space, has added two dynamic industry leaders to their already impressive...
A wish list for 2021
With the new year comes new beginnings. Back by popular request is our “wish list” for 2021! 1: Let’s replace the term SALES with INFLUENCE. The term...
Where Do We Go From Here?
They say nothing we do can change the past… but everything we do can create the future. I had the pleasure to speak with industry guru Rick Caro last week as...
It’s a Matter of Trust
The definition of trust is “the firm belief in the reliability, truth, ability, or strength of someone or something else”. Trust is earned, not given, and can...
15 Questions a Gym Owner/Operator Should Be Asking….
Make no mistake, being a business owner takes a lot of self confidence and belief in what you are doing. No matter how confident you are, it's still vital to...
Get out of the “CAVE”!!!!!!!!
Active Living is an industry that has always been defined by the importance of people connecting with people. Challenging times brought on by a pandemic have...
These legal strategies may reduce rent or leases
The two issues that health clubs and active living facilities are facing is how to create enough revenue to cover expenses while capacity for engagement is...
Are You Ready For The “New Normal”?
Health clubs and gyms- Are you ready for the new normal? In the past few weeks there have been numerous webinars and blogs about how to survive the financial...
Maintaining Your Gym Member Retention in the Summer
Summer is a time to relax and finally catch up on book lists, BBQs and beach time. It also inspires a huge surge of outdoor activity, as people flock to the...
Fitness Facility & Gym Owners’ Guide During COVID-19
They say sometimes a fire built on a hill will bring interested people to your campfire. Many fitness and health facilities have reached out to us regarding...