Sep 29, 2022 | Business Help, Marketing
How to build your brand? Branding, as Merriam-Webster defines, is “the promotion of a product or service by identifying it with a particular brand.” Simply speaking, your brand is your promise to your customers. Besides attaching to a product or service, it represents...
Aug 19, 2022 | Business Help, Marketing
Want to open a gym? Let’s cut through the bull. Here’s what you need to know In these times of “the great resignation”, it seems like many people are ditching the corporate world to follow their dreams. If opening your own gym, personal training studio, or boutique...
Jan 11, 2022 | Business Help, Marketing
By Rich Synnott, VP Active Entities Consulting, LLC Market segmentation creates the opportunity to successfully advertise, launch new products, find out what members need and want, and supports your club branding. There are 5 types of market segmentation: Demographic...
Jan 4, 2022 | Business Help, Marketing
As we move into 2022 we find the active living industry at a crossroads. The scars of the ongoing pandemic have pushed entities to re-imagine space. Staffing, which was once an afterthought, is at a premium. Members have become increasingly savvy in their approach...
Nov 7, 2021 | Marketing, Membership
Market segmentation creates the opportunity to successfully advertise, launch new products, find out what members need and want, and to support your branding. There are five types of market segregation: Demographic (age, gender, occupation, income,...
Jan 26, 2021 | Business Help, Marketing
With the new year comes new beginnings. Back by popular request is our “wish list” for 2021! 1: Let’s replace the term SALES with INFLUENCE. The term influence is defined as “the capacity to have an effect on the character, development, or behavior of someone or...
