Jan 11, 2022 | Business Help, Marketing
By Rich Synnott, VP Active Entities Consulting, LLC Market segmentation creates the opportunity to successfully advertise, launch new products, find out what members need and want, and supports your club branding. There are 5 types of market segmentation: Demographic...
Jan 4, 2022 | Business Help, Marketing
As we move into 2022 we find the active living industry at a crossroads. The scars of the ongoing pandemic have pushed entities to re-imagine space. Staffing, which was once an afterthought, is at a premium. Members have become increasingly savvy in their approach...
Nov 7, 2021 | Marketing, Membership
Market segmentation creates the opportunity to successfully advertise, launch new products, find out what members need and want, and to support your branding. There are five types of market segregation: Demographic (age, gender, occupation, income,...
Jan 26, 2021 | Business Help, Marketing
With the new year comes new beginnings. Back by popular request is our “wish list” for 2021! 1: Let’s replace the term SALES with INFLUENCE. The term influence is defined as “the capacity to have an effect on the character, development, or behavior of someone or...
Apr 9, 2020 | Business Help, Marketing
The invention of social media has made it easier than ever to connect with your customers on a more personal basis. Not only is it great for improving your customer retention rates, but business owners are also able to reach new customers much more easily. Simply put,...
Sep 18, 2019 | Business Help, Marketing
The competition amongst fitness centers, clubs and gyms is fierce, and facility owners often need to become master marketers just to stay ahead of the game. While it may seem like an excessive step to some, developing an effective digital marketing strategy can put...
