Market segmentation and Your Fitness Business

Market segmentation and Your Fitness Business

By Rich Synnott, VP Active Entities Consulting, LLC Market segmentation creates the opportunity to successfully advertise, launch new products, find out what members need and want, and supports your club branding.  There are 5 types of market segmentation: Demographic...
What will health clubs look like in 2042?

What will health clubs look like in 2042?

As we move into 2022 we find the active living industry at a crossroads.  The scars of the ongoing pandemic have pushed entities to re-imagine space.  Staffing, which was once an afterthought, is at a premium.  Members have become increasingly savvy in their approach...
A wish list for 2021

A wish list for 2021

With the new year comes new beginnings. Back by popular request is our “wish list” for 2021! 1: Let’s replace the term SALES with INFLUENCE. The term influence is defined as “the capacity to have an effect on the character, development, or behavior of someone or...