A wish list for 2021

A wish list for 2021

With the new year comes new beginnings. Back by popular request is our “wish list” for 2021! 1: Let’s replace the term SALES with INFLUENCE. The term influence is defined as “the capacity to have an effect on the character, development, or behavior of someone or...
Where Do We Go From Here?

Where Do We Go From Here?

They say nothing we do can change the past… but everything we do can create the future. I had the pleasure to speak with industry guru Rick Caro last week as we discussed how the industry has battled through all the challenges it has faced over the last year. We’ve...
It’s a Matter of Trust

It’s a Matter of Trust

The definition of trust is “the firm belief in the reliability, truth, ability, or strength of someone or something else”. Trust is earned, not given, and can be broken when the reliability or truth becomes in question. Recent surveys and feedback taken from hundreds...
15 Questions a Gym Owner/Operator Should Be Asking….

15 Questions a Gym Owner/Operator Should Be Asking….

Make no mistake, being a business owner takes a lot of self confidence and belief in what you are doing. No matter how confident you are, it’s still vital to keep your gym on track by asking yourself the following questions. These aren’t meant to sow...
These legal strategies may reduce rent or leases

These legal strategies may reduce rent or leases

The two issues that health clubs and active living facilities are facing is how to create enough revenue to cover expenses while capacity for engagement is limited to 40% of what was originally budgeted and what can be done to reduce expenses. Additionally, neither...
Are You Ready For The “New Normal”?

Are You Ready For The “New Normal”?

Health clubs and gyms- Are you ready for the new normal? In the past few weeks there have been numerous webinars and blogs about how to survive the financial losses, run on-line classes, and use various social media tactics to stay engaged with members, staff, and the...

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