Sep 29, 2022 | Business Help, Marketing
How to build your brand? Branding, as Merriam-Webster defines, is “the promotion of a product or service by identifying it with a particular brand.” Simply speaking, your brand is your promise to your customers. Besides attaching to a product or service, it represents...
Sep 15, 2022 | Business Help
How are you training your employees? Well–trained employees are essential to the success of your business. A recent study done with 100 Active Living facilities concluded that employees who engaged in a definitive on boarding process with specific job training were...
Sep 6, 2022 | Active Entities News, Business Help, Membership
This is a refrain that we hear from clients several times a week. Finding great people for almost every position in a health club is difficult these days. But finding a great group exercise person is even more challenging because of the special talents needed:...
Aug 19, 2022 | Business Help, Marketing
Want to open a gym? Let’s cut through the bull. Here’s what you need to know In these times of “the great resignation”, it seems like many people are ditching the corporate world to follow their dreams. If opening your own gym, personal training studio, or boutique...
Jul 21, 2022 | Business Help
It’s no secret that small businesses have been targeted by cyber-criminals. According to the Thales Data Threat Report 45% of business were attacked in 2021. And this number keeps growing. Ransomware malware, viruses, and phishing cost US businesess $445 billion last...
Jun 10, 2022 | Business Help
By Mary Falkenstern, Active Entities Partner As a personal trainer, your ability to build rapport with clients is critical. How well you establish trust at the start is one of the strongest indicators for successful client outcomes. Yet, at the moment it matters most,...
