Jul 21, 2022 | Business Help
It’s no secret that small businesses have been targeted by cyber-criminals. According to the Thales Data Threat Report 45% of business were attacked in 2021. And this number keeps growing. Ransomware malware, viruses, and phishing cost US businesess $445 billion last...
Jun 10, 2022 | Business Help
By Mary Falkenstern, Active Entities Partner As a personal trainer, your ability to build rapport with clients is critical. How well you establish trust at the start is one of the strongest indicators for successful client outcomes. Yet, at the moment it matters most,...
Apr 19, 2022 | Business Help
By Richard Synnott, Vice President of Active Entities The pandemic has taken a massive toll on the fitness industry. In some markets up to 40% of fitness facilities have have permanently shut their doors. Buildings once teeming with smiling faces and upbeat music now...
Feb 5, 2022 | Business Help
By Rich Synnott of Active Entities One of the most gratifying rewards as a consultant is when the people at the companies that we work with embrace the changes to systems that we recommend. A large club that we started working with in November just had their best...
Jan 11, 2022 | Business Help
By Michael R. Mantell, Ph.D. At a time when fitness is being delivered to our wrists in the latest but surely not the last iteration of workouts and meditations powered by the Apple Watch, when a most recent year ending Wall St. Journal headline points to Omicron...
Jan 11, 2022 | Business Help, Marketing
By Rich Synnott, VP Active Entities Consulting, LLC Market segmentation creates the opportunity to successfully advertise, launch new products, find out what members need and want, and supports your club branding. There are 5 types of market segmentation: Demographic...
