Is Your Fitness Business Vulnerable to a Cyber Attack?

Is Your Fitness Business Vulnerable to a Cyber Attack?

It’s no secret that small businesses have been targeted by cyber-criminals. According to the Thales Data Threat Report 45% of business were attacked in 2021. And this number keeps growing. Ransomware malware, viruses, and phishing cost US businesess $445 billion last...
Keys to Feasibility and Financing a new club

Keys to Feasibility and Financing a new club

By Richard Synnott, Vice President of Active Entities The pandemic has taken a massive toll on the fitness industry. In some markets up to 40% of fitness facilities have have permanently shut their doors. Buildings once teeming with smiling faces and upbeat music now...
It’s all about accountability and commitment

It’s all about accountability and commitment

By Rich Synnott of Active Entities One of the most gratifying rewards as a consultant is when the people at the companies that we work with embrace the changes to systems that we recommend. A large club that we started working with in November just had their best...
Is Your Club Trailblazing or A Dead End?

Is Your Club Trailblazing or A Dead End?

By Michael R. Mantell, Ph.D. At a time when fitness is being delivered to our wrists in the latest but surely not the last iteration of workouts and meditations powered by the Apple Watch, when a most recent year ending Wall St. Journal headline points to Omicron...
Market segmentation and Your Fitness Business

Market segmentation and Your Fitness Business

By Rich Synnott, VP Active Entities Consulting, LLC Market segmentation creates the opportunity to successfully advertise, launch new products, find out what members need and want, and supports your club branding.  There are 5 types of market segmentation: Demographic...