new gym waiting for members
Even prior to shutdowns related to Covid-19, the health, fitness and wellness business experienced fluctuations in the critical performance standard of net membership growth. Most active entities, along with medical fitness centers, continue to engage the erroneous barometer of success by measuring only new membership sales. The only true gauge of successful business operation in our industry is bottom-line profitability measured through all the components related to net membership growth.
While some wellness, fitness and health businesses are starting to experience an upswing in new membership sales, many remain flat, or worse, have declining member growth. For almost all clubs there has been an increase in attrition that is outpacing new membership sales. This is the beginning of a disaster if you do not have a business model in place that is designed for two things:
1. Maximum net membership growth

2. Perpetual tracking and scrutiny of the other elements relative to net membership growth

Renaissance Athletic Club
The Perform-MAX Systems Open Management model reconfigures team culture and engages previously unused counter-measures for slowing attrition while at the same time increasing new membership sales, personal training, group exercise, massage therapy, and other non-dues programs. No other model even comes close to the performance potential of this revolutionary business model!
people running on treadmills
In the spirit of collaboration, Active Entities is now offering a new program called the “Results Assured”- a program that puts 50% of our standard guaranteed income into a performance bonus based on 25% net membership growth and 25% personal training increase over the previous year’s same period of performance. The program is six months in duration and utilizes bi-weekly on-site staff education, motivation and leadership training for maximum impact.
people working out in a park
Our standard income guarantee? $1,500 per day plus travel related expenses. That in itself is modest compared to many who espouse solutions that don’t even work! For this unique program we put our money where our mouth is! 50% ($750) per visit goes into the performance bonus. So does 50% of the travel related expenses! Upon attainment of the agreed-to increase, the remaining 50% is paid to us. If we do not reach the benchmark performance standard that was mutually agreed upon, then no bonus is paid.
YMCA of Pawtucket
For what type of business does this work best? -Large multi-purpose health and fitness clubs, medical fitness centers and any related business that sells memberships, has personal training, and offers group exercise! NOT ALL clubs will be able to participate. Due to the fact that we put 50% of our income at risk, only clubs that have a staff team that is open to learning a new and dynamic system, and has the ability to be motivated to superior performance, will be considered.
For more information on our “RESULTS ASSURED” program and to see if your facility qualifies, contact us today at:, 865-304-9409
golf athlete training on a treadmill

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