How to Start a Fitness Business

“It’s never too late to be what you might have been.” — George Eliot
Starting a new fitness business of any kind can be an overwhelming process. In the highly competitive Health and Fitness industry, you need a partner that understands every aspect of creating a successful entity, from concept to completion. Having an experienced fitness business consultant with a successful track record can help to streamline costs, anticipate challenges and provide important insights for a successful launch.

Gyms, Recreation Centers, Multi-purpose clubs, Boutique Fitness, and Specialty Facilities

Active living and fitness is an evolving industry with many types of sectors, each with specific nuances and business plans needed to be successful. Our consultancy team at Active Entities has decades of proven success opening health and fitness facilities around the world.

Here are just some a few types of entities we’ve helped successfully launch:

  • Multi-purpose health clubs
  • Traditional gyms
  • Recreation centers
  • Boutique fitness offerings
  • College and university centers
  • Aquatics centers
  • Tennis clubs
  • Country clubs
  • Hotel fitness facilities
  • CrossFit boxes
  • Turf complexes
  • Municipal recreation centers and programs
  • Residence fitness facilities


We begin by getting to know you, understanding your business vision and identifying how we can best support you. We want to learn about your “why”, hear the details about the “what”, and formulate ways we will guide you through the “how”. From there, we systematically approach the process by following these intricate steps:

Perform a feasibility study

supporting your working-theory vision.

Develop a business plan

outlining the methodology for success.

Create a financial model

to translate your vision into numbers.

Design a fitness center

that best supports your vision while leaving room for continued development and business growth.

Provide pre-opening guidance and support

through your first quarter of opening by implementing our highly successful pre-opening system.

Maintain operational planning

that streamlines the functionality of your entity while supporting exceptional service.


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