The Active Entities Blog
Keys to Feasibility and Financing a new club
By Richard Synnott, Vice President of Active EntitiesThe pandemic has taken a massive toll on the fitness industry. In some markets up to 40% of fitness...
It’s all about accountability and commitment
By Rich Synnott of Active Entities One of the most gratifying rewards as a consultant is when the people at the companies that we work with embrace the...
Is Your Club Trailblazing or A Dead End?
By Michael R. Mantell, Ph.D. At a time when fitness is being delivered to our wrists in the latest but surely not the last iteration of workouts and...
Active Entities Tip of the month: “60 for 60”
Transitioning individuals from health care to health clubs can be an opportunity to engage potential members who may not have a history of exercising...
Market segmentation and Your Fitness Business
By Rich Synnott, VP Active Entities Consulting, LLC Market segmentation creates the opportunity to successfully advertise, launch new products, find out what...
Creating Optimal Health and Wellness
By Nant Nissen: Active Entities advisory board member Creating Optimal Health and Wellness Is something many strive for on a daily basis. We all want to feel...
What will health clubs look like in 2042?
As we move into 2022 we find the active living industry at a crossroads. The scars of the ongoing pandemic have pushed entities to re-imagine space. ...
Your club’s future. Don’t make these 3 deadly mistakes
Our team meets with potential new owners looking to follow their passion of owning a gym or club on a daily basis. Most of the time these prospects are long...
Active Entities Consulting and Optimal Fitness Systems International merge
Bobby Verdun, President of Active Entities Consulting, announced that he has reached an agreement with Mike Connors from Optimal Fitness Systems International...
Market Segmentation: Making this Important Tool Work for Your Fitness Facility
Market segmentation creates the opportunity to successfully advertise, launch new products, find out what members need and want, and to support your...