The Active Entities Blog
3 Great Ways to Build Your Fitness Business’ Image
How to build your brand? Branding, as Merriam-Webster defines, is “the promotion of a product or service by identifying it with a particular brand.” Simply...
5 Great Ways to Onboard New Employees for Your Gym
How are you training your employees? Well–trained employees are essential to the success of your business. A recent study done with 100 Active Living...
HELP! I can’t find great group exercise instructors!
This is a refrain that we hear from clients several times a week. Finding great people for almost every position in a health club is difficult these days. But...
Want to Open a Gym in 2022? Read This.
Want to open a gym? Let’s cut through the bull. Here’s what you need to know In these times of “the great resignation”, it seems like many people are ditching...
Is Your Fitness Business Vulnerable to a Cyber Attack?
It’s no secret that small businesses have been targeted by cyber-criminals. According to the Thales Data Threat Report 45% of business were attacked in 2021....
Building Rapport 3 Key Strategies to Earn Trust with New Clients
By Mary Falkenstern, Active Entities Partner As a personal trainer, your ability to build rapport with clients is critical. How well you establish trust at...
CREATING “GOLD MEDAL” EXPERIENCES: Photos
The Active Entities team co-hosted another successful event in Atlanta featuring Olympian Shannon Miller and Fitness and Wellness Guru Mike Boyle. Over 100...
Keys to Feasibility and Financing a new club
By Richard Synnott, Vice President of Active EntitiesThe pandemic has taken a massive toll on the fitness industry. In some markets up to 40% of fitness...
It’s all about accountability and commitment
By Rich Synnott of Active Entities One of the most gratifying rewards as a consultant is when the people at the companies that we work with embrace the...
Is Your Club Trailblazing or A Dead End?
By Michael R. Mantell, Ph.D. At a time when fitness is being delivered to our wrists in the latest but surely not the last iteration of workouts and...