About Us

ACTIVE ENTITIES CONSULTING

AEC is a full service fitness and wellness facility consulting firm on our way to becoming a global leader in the industry. Drawing upon the skills and expertise of our fitness and business experts, we seek to help our clients grow as both trainers and business owners. Our many years of experience have taught us that fitness facility develo pment is a complex process, and we are dedicated to developing the best possible environment, individualized to meet our clients’ needs rapidly, efficiently, and cost-effectively.

MEET OUR TEAM

Bobby Verdun

President & Founder

Whether it is leading privately owned clubs to national prominence, lifting not-for-profit entities to success, or coaching college basketball and tennis teams to championships, Bobby Verdun has created “wins” wherever he has been. After a successful College and Professional basketball and tennis coaching career, the three time Coach of the Year took the reigns at Canton Club and later became Associate Executive Director at Weymouth Club which was voted “Best of Boston” twice in his tenure as well as recognized as a top 50 club in the country. As a YMCA Executive Director, Bobby led an historic $10 million renovation in Pawtucket RI as he spearheaded a membership renaissance producing thousands of family participants and energized the surrounding community setting usage records for the facility. Bobby was also the General Manager at the Award – Winning College Park Tennis Center where his grassroots program initiatives resulted in a flowing feeder system for the training center’s academy while driving revenues to new heights.

A dynamic motivational speaker, Bobby has worked with hundreds of clubs around the world and has been a featured speaker at Universities, fortune 500 companies, and industry conferences. Known throughout the industry for his diverse experience and passion for developing leaders, Bobby has mentored hundreds of owners and operators to success and profitability. From multi purpose entities to tennis clubs, CrossFit boxes to Municipal Recreation facilities, or hybrid clubs to boutique fitness offerings, Bobby’s guidance and mentoring have resulted in success in virtually every aspect of the industry.

Bobby is the proud father of Hannah, an incoming freshman at Muhlenberg University and Zach, a Sophomore at St. John’s Prep, and married to well – known artist Stephanie Krauss-Verdun. In his spare time he is still very competitive on basketball and tennis courts and enjoys playing the guitar and motorcycle rides up and down the east coast.

Richard Synnott

Vice President

Simply stated, Rich Synnott is one of the most successful and experienced leaders the industry has ever seen. With over 40 years of experience successfully operating entities throughout New England, Rich has led industry giants such as Weymouth Club, The Works, Cederdale, Healthpoint, and Upper Valley Aquatic Center to nationally recognized prominence. His achievements in navigating both for-profit and non-profit facilities have been recognized as he’s been a featured speaker at industry conferences, written numerous articles for business and trade publications, and served as President of New England Health and Racquet Sports Association overseeing 400 facilities throughout the region. Rich’s reputation for generating revenue, containing expenses, and attaining profit is unmatched as evident by his impeccable track record for success.

States Active Entities Founder Bobby Verdun: “If our industry had a Hall of Fame Rich would clearly be in it. His ability to inspire, educate, and communicate is the best I’ve ever worked with”.

Richard Synnott

Vice President

Simply stated, Rich Synnott is one of the most successful and experienced leaders the industry has ever seen. With over 40 years of experience successfully operating entities throughout New England, Rich has led industry giants such as Weymouth Club, The Works, Cederdale, Healthpoint, and Upper Valley Aquatic Center to nationally recognized prominence. His achievements in navigating both for-profit and non-profit facilities have been recognized as he’s been a featured speaker at industry conferences, written numerous articles for business and trade publications, and served as President of New England Health and Racquet Sports Association overseeing 400 facilities throughout the region. Rich’s reputation for generating revenue, containing expenses, and attaining profit is unmatched as evident by his impeccable track record for success.

States Active Entities Founder Bobby Verdun: “If our industry had a Hall of Fame Rich would clearly be in it. His ability to inspire, educate, and communicate is the best I’ve ever worked with”.

Brian Goodman

Senior Partner

Brian Goodman has established himself as one of the best feasibility experts in the country having done studies specifically for health clubs and active centers all over the world. His significant expertise in strategic positioning of start-up businesses including market research and segmentation, branding, financial modeling, marketing strategy, and feasibility analysis has led to financial analysis for large retailers such as Filenes and the May Company as well as spearheaded strategy for the City of Boston’s Office of Business Development. Brian is the founder of First Steps Consulting, Brian has worked with a variety of start-up and corporate innovations for over 10 years. Brian earned his initial degree in Business Administration from UMASS Amherst and his MBA in Entrepreneurship from Babson College. Additional studies have been completed at MIT, Harvard, and the University of Manchester, England.

States Founder Bobby Verdun: “Having worked with Brian for almost a decade, I appreciate his intuitiveness, ability to accurately capture data, and his incredible ability to communicate effectively and honestly with clients. This, combined with almost a decade of industry specific experience, make him the very best at what he does.”

ATTORNEY EDWARD A. SHAPIRO

Senior Partner

Edward Shapiro was Of Counsel and Member of the Boston law firm Burns & Levinson LLP’s Corporate, Trusts and Estates, and Intellectual Property Groups. Prior to joining Burns & Levinson in 2001, Mr. Shapiro was a partner and founder of Shapiro, Israel & Weiner, P.C. He has practiced law for more than 40 years as a general practitioner. He concentrates his practice in strategic planning for and with corporations, emerging and existing, small and large. Mr. Shapiro also has expertise in family business law and contract negotiations. He counsels businesses from their initial start-up, through growth periods, and ultimately to a favorable exit; be it merger, sale, joint venture, or IPO.

Mr. Shapiro has extensive experience in negotiating, strategizing, and building a team of corporate advisors to efficiently represent companies in meeting their strategic goals.

States Founder and President Bobby Verdun: “Robert Estabrook once stated ‘He who has learned to disagree without being disagreeable has discovered the most valuable secret of a diplomat’. Of all the skill sets involved with regards to running a successful business, the art of negotiation is one of the most important. To that end you want to have Ed Shapiro on your side of the table to not only negotiate, but to protect your investment. He’s the best I’ve ever been around.

Mr. Shapiro is a member of the Massachusetts and American Bar Associations, and the Massachusetts Bar Foundation and is admitted to practice before the U.S. Supreme Court and U.S. District Court of Massachusetts.

ATTORNEY EDWARD A. SHAPIRO

Senior Partner

Edward Shapiro was Of Counsel and Member of the Boston law firm Burns & Levinson LLP’s Corporate, Trusts and Estates, and Intellectual Property Groups. Prior to joining Burns & Levinson in 2001, Mr. Shapiro was a partner and founder of Shapiro, Israel & Weiner, P.C. He has practiced law for more than 40 years as a general practitioner. He concentrates his practice in strategic planning for and with corporations, emerging and existing, small and large. Mr. Shapiro also has expertise in family business law and contract negotiations. He counsels businesses from their initial start-up, through growth periods, and ultimately to a favorable exit; be it merger, sale, joint venture, or IPO.

Mr. Shapiro has extensive experience in negotiating, strategizing, and building a team of corporate advisors to efficiently represent companies in meeting their strategic goals.

States Founder and President Bobby Verdun: “Robert Estabrook once stated ‘He who has learned to disagree without being disagreeable has discovered the most valuable secret of a diplomat’. Of all the skill sets involved with regards to running a successful business, the art of negotiation is one of the most important. To that end you want to have Ed Shapiro on your side of the table to not only negotiate, but to protect your investment. He’s the best I’ve ever been around.

Mr. Shapiro is a member of the Massachusetts and American Bar Associations, and the Massachusetts Bar Foundation and is admitted to practice before the U.S. Supreme Court and U.S. District Court of Massachusetts.

Pam Wetherbee-Metcalf

Pam Wetherbee-Metcalf

Senior Partner

Pam joins Active Entities as a proven leader and innovator, bringing with her a tremendous wealth of sport/fitness facility and recreation program management experience. Throughout her career, Pam has managed and directed multiple sports/recreation/fitness facilities on behalf of four different universities since 1996. This has resulted in her honing her expertise in the areas of facility daily operations, customer care, policy formation, personnel management, budget management, risk
management, student-development theory, programs design, renovation, capital project management, maintenance and new construction. She has also had the unique opportunity to oversee the day to day operations and management of 3 multi-use air structure facilities (permanent and seasonal) and more recently was selected to be on the project team for a fourth air structure as part of a large multi-purpose field complex.

Additionally, Pam has managed 4 competition aquatics throughout the east coast. Pam initiated chloramine mitigation initiatives on two of them – systems that were proven to be essential in creating exceptional member experiences. Her attention to detail resulted in being chosen to lead several external reviews of Athletics/Recreation departments throughout the East Coast.

Pam earned her bachelor’s degree in Sports, Fitness and Leisure Studies at Salem State University and her master’s degree in Sport Management from the United States Sports Academy in Daphne, Alabama. She also has a storied athletic career resulting in being inducted into four Halls of Fame as a member of the 1986 Women’s Basketball National Championship Team at Salem State University:

States Founder Bobby Verdun: “P-Dubs’ ability to identify pathways for College and University centers to overcome challenges has proven to profoundly impact every facility she’s worked with. Her attention to detail, insightfulness, and versatile experience, particularly with developing new facilities or rehabbing tired facilities, has resulted in millions of dollars of cost savings for clients. Without question, Pam is an expert in this very specific space and a valuable resource for any Director looking to improve their current program.”

Tim DiFrancesco

Partner / High Performance & Sport Specific Training

Tim DiFrancesco, PT, DPT, ATC, CSCS, spent six seasons as the Head Strength & Conditioning Coach of the Los Angeles Lakers and is the founder of TD Athletes Edge. He is nationally renowned for his evidence-based and scientific approach to fitness, training, nutrition and recovery for athletes and fitness enthusiasts. TD Athletes Edge works with clients in Boston, MA and online through a series of remote product offerings.

DiFrancesco graduated from Endicott College with a Bachelor’s in Science in Athletic Training and from the University of Massachusetts and holds a Doctorate in Physical Therapy from Lowell.

States Founder Bobby Verdun: “I’ve seen first- hand what Tim’s system can do and the transformations I’ve witnessed are unbelievable. I’ve seen a lot of platforms for training over the years but nothing as versatile as what Tim and his team bring forth.”

Tim DiFrancesco

Partner / High Performance & Sport Specific Training

Tim DiFrancesco, PT, DPT, ATC, CSCS, spent six seasons as the Head Strength & Conditioning Coach of the Los Angeles Lakers and is the founder of TD Athletes Edge. He is nationally renowned for his evidence-based and scientific approach to fitness, training, nutrition and recovery for athletes and fitness enthusiasts. TD Athletes Edge works with clients in Boston, MA and online through a series of remote product offerings.

DiFrancesco graduated from Endicott College with a Bachelor’s in Science in Athletic Training and from the University of Massachusetts and holds a Doctorate in Physical Therapy from Lowell.

States Founder Bobby Verdun: “I’ve seen first- hand what Tim’s system can do and the transformations I’ve witnessed are unbelievable. I’ve seen a lot of platforms for training over the years but nothing as versatile as what Tim and his team bring forth.”

Lucy Barrett

Partner/ Business and Program Development

Lucy Barrett is one of the most talented young professionals in our industry whose resume exudes success. A 2- sport standout at Westfield State, Lucy led both her Basketball and Lacrosse teams to the NCAA tournament on multiple occasions while earning player of the year honors in the Massachusetts State Collegiate Athletic Conference, regional, and national recognition for her achievements on and off the court. Post her stellar collegiate career Lucy interned at University of Alabama in the Strength and Conditioning department working with some of the top collegiate athletes in the country.

States Active Entities Founder Bobby Verdun: “Lucy’s energy, passion for the industry, and ability to create dynamic programming make her an incredible resource for any club looking to differentiate itself from competition. You can reach Lucy at Lucy@activeentities.com.”

OLC (Olson Lavoie Corporation)

International Architecture Firm

OLC (Ohlson Lavoie Corporation) is an international architecture firm founded in 1961 and headquartered in Denver with offices in Orlando, Columbus, Tokyo, and Cairo that has served clients globally, from North America to Asia to the Middle East. Licensed in 26 states, OLC has overseen projects spanning across 47 states and 11 countries. In addition to the firm’s expertise with athletic, fitness and wellness facilities, OLC has broad experience in healthcare, hospitality and other commercial building types.

States Founder Bobby Verdun: “I’ve been incredibly fortunate to work with Hervey and his team for twenty years and their intuitiveness, experience, and uncanny ability to preserve the integrity of an owners vision and bring it to life is absolutely unmatched.”

OLC (Olson Lavoie Corporation)

International Architecture Firm

OLC (Ohlson Lavoie Corporation) is an international architecture firm founded in 1961 and headquartered in Denver with offices in Orlando, Columbus, Tokyo, and Cairo that has served clients globally, from North America to Asia to the Middle East. Licensed in 26 states, OLC has overseen projects spanning across 47 states and 11 countries. In addition to the firm’s expertise with athletic, fitness and wellness facilities, OLC has broad experience in healthcare, hospitality and other commercial building types.

States Founder Bobby Verdun: “I’ve been incredibly fortunate to work with Hervey and his team for twenty years and their intuitiveness, experience, and uncanny ability to preserve the integrity of an owners vision and bring it to life is absolutely unmatched.”

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