Sep 6, 2022 | Active Entities News, Business Help, Membership
This is a refrain that we hear from clients several times a week. Finding great people for almost every position in a health club is difficult these days. But finding a great group exercise person is even more challenging because of the special talents needed:...
Jan 11, 2022 | Fitness Advice, Membership
Transitioning individuals from health care to health clubs can be an opportunity to engage potential members who may not have a history of exercising consistently. To do so we should know a bit about what exactly Physical Therapy is and what population seeks out...
Nov 7, 2021 | Marketing, Membership
Market segmentation creates the opportunity to successfully advertise, launch new products, find out what members need and want, and to support your branding. There are five types of market segregation: Demographic (age, gender, occupation, income,...
May 12, 2020 | Membership
Summer is a time to relax and finally catch up on book lists, BBQs and beach time. It also inspires a huge surge of outdoor activity, as people flock to the sunshine and go on vacations, join sports leagues and generally participate in more outdoor activities than...
Dec 15, 2019 | Business Help, Membership
As the owner of a gym, fitness facility, or health club, you’re likely well aware of the importance of the new year when it comes to attracting new clients. Every January, gyms around the country experience an influx of New Year’s “resolutioners,” as they are often...
