Getting Ready to Launch

Arguably the most important time in the development of a new entity is prior to its opening date. Our team has overseen or directed numerous successful launches that have resulted in exceeding projections and successfully opening facilities.

This period — which often starts months before the official opening — involves many intricate initiatives that happen simultaneously, including hiring and training staff, creating and implementing systems, engaging a comprehensive marketing and messaging plan, on-boarding new members successfully, ordering equipment and setting up all the back office and software reporting systems. Our team has had tremendous success launching entities in many locations, from New Hampshire and California to Michigan and Florida.

launching a business showing a rocket launch

Active Entities Consulting has taken everything I initially had as a dream in my mind, and is making it a reality. Every meeting from that first consult has helped build the foundation brick by brick with professionalism, insight, and with expertise among their entire team. Super entities! In many ways they are like superheroes with powers of financials, wisdom, connection, planning, mentoring and so much more.

Having a dream like this is a huge undertaking, and has moments where you question and hesitate. You will be met in these moments too. Questions are answered, your direction is guided with AEC lighting the path for you to succeed.

The biggest first step is taking it. I strongly recommend clicking on that contact link, or making the call. AEC is an absolute game changer in my future fitness business. Whether you are looking to build a business, or strengthen your current business, AEC is the place to be to make it happen.

Partner up, and make your dreams a reality!

Susan Lambert

Owner, Lambert Crush Fitness


Simultaneously maintaining operational excellence and efficient management systems is critical in the formula of success for a thriving entity. Our team of experts has successfully developed and implemented systems that bring forth exceptional experiences for members while allowing operators to work ON their business as well as IN their business.

new gym waiting for members

Some of our standard operational procedures include:

  • Development of job descriptions
  • Emergency procedures
  • Incident/accident protocol
  • Accounting systems
  • Sales/relationship building systems and extensive training
  • Marketing plans and strategies
  • Facility repair, cleaning and maintenance systems
  • Service standards protocol
  • On-boarding of members systems
  • Rules and regulations for all aspects of a facility
  • Productivity reports
  • Establishing key performance indicators

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