What Our Clients are Saying
“I have known and worked with Geoff for over 20 years and his experience has uplifted our staff to meet and exceed our sales budget. Geoff has delivered energy to our team while teaching our sales team skills to improve how we engage new customers, present our facility during the transaction, close the transaction and strategies to create new prospects from the sale transaction. Geoff has also been instrumental in teaching the staff how to be proactive in generating new prospects.”
– Eric Good FMFA│Director of Powell Wellness Center – Culpeper VA
– Eric Evans, Unleashed Park
– Chris Davis, General Manager, The Club on Central, McKinleyville, California
– Mark Buckley-Jones, Owner, Colosseum Gym, Newark, NJ
“I have been working with Bobby on and off for 10 years and have not come across a person in the industry (or professional) who is more consistent in their passion, purpose, and loyalty. Bobby has helped me grow through each phase of my professional journey, not just specifically to the fitness industry, but in any aspect of life. His industry knowledge, insight, and network is the strongest I’ve seen. Bobby is not just a consultant to me, he is a mentor and a friend, and I am a better professional and person because of him.”
– Sean Todman – Renaissance Athletic Club, Benton Harbor, Mi.
“Geoff is a very knowledgeable professional with over 35 years of experience in fitness and wellness. Having seen him present in a variety of formats and having engaged with him in a number of conversations about the industry and key trends, I know Geoff to be an expert and capable adviser and consultant.”
– Bryan O’Rourke, MBA
Executive Board Member, Advisor, Keynote Speaker, Investor, Author
Having a dream like this is a huge undertaking, and has moments where you question and hesitate. You will be met in these moments too. Questions are answered, your direction is guided with AEC lighting the path for you to succeed.
The biggest first step is taking it. I strongly recommend clicking on that contact link, or making the call. AEC is an absolute game changer in my future fitness business. Whether you are looking to build a business, or strengthen your current business, AEC is the place to be to make it happen.
Partner up, and make your dreams a reality!”
– Susan Lambert, Owner, Lambert Crush Fitness
– Elliott Chamberlain – Owner, NxGen Fitness Scarborough, Maine
– Brian McDermott – Director of Enterprise Services – Courts Plus Elmhurst, Illinois
It is one thing to understand personal training, it is another to put that together with a business for personal training. Bend Fitness, while not the first, is a relatively new concept for personal trainers, fitness instructors, and anyone in the health and fitness industry. This startup has been incredibly challenging. The Active Entities team set benchmarks and phases for which to follow to obtain a solid clientele. After establishing the term, Workout Loft, the team guided me through the process of how to reach a target market with little to no funding de to pandemic challenges.
The support alone provided by the Active Entities team through this incredibly difficult time was such a bright light in a dark time for any small business. For that, I am immensely grateful to have such experts empowering me to push on through and reminding me to believe this is possible.
To have this team of experts in my corner is exceptionally powerful for my new business venture. I am looking forward to what happens next!”
-Beth Atwood, Bend Fitness
space and he acted as the construction manager for a $4 million facility expansion. His knowledge of systems and budgets left us with excellent management tools for our staff. His knowledge of the business is unsurpassed.”
– Andrea Ciardelli, President, Upper Valley Aquatic Center Board of Directors
– Kim Dawson – Business Strategist
– Arica Rosenstrach – Owner at Club Life in New York
I first sought out Bobby’s help in a joint venture gym project. He helped our team set a business plan and realistic goals. His guidance and my instincts help me decide that it was a project that would not be successful for me. I spent a good deal of time after, waiting for the right opportunity to present itself.
When an appropriate space became available, Bobby encouraged me to revisit my business plans. He helped me restructure my business plan and negotiate my lease. He aligned me with an insurance agent and a fantastic equipment vendor, and he counseled me on what I needed to open my doors. He helped me cull through business names and logos, and he helped me figure out how to structure my fees and market myself.
I am into year two as owner of Harbor Fitness Studio in Marblehead, MA, and Bobby has never walked away from helping me. He keeps coming up with creative ideas for me to partner with other businesses and find new customers. His guidance and support during the pandemic and fitness center closures has been incredibly important to keeping my business alive. Bobby is very forward thinking about how to take my business to the next level. I do not think I would be where I am today professionally without Bobby’s guidance.”
-Kim Crowley, Owner, Harbor Fitness
“Bobby Verdun of Active Entities Consulting is that fitness professional steeped in knowledge, wide and deep, which can help gym developers find the quickest path to success in the fitness industry. A consultant proficient in blending expertise at the operational level, with articulate insights at the executive level. Bobby Verdun is a hands-on partner building sustainable long-term business models that dominate their marketplaces.”
– Cuoco Black – 2020
– Andrew Levy – Executive Director, Schwartz/Reisman Jewish Community Center
“In April of 2019, my partner and I purchased a majority stake in the Dartmouth Athletic Club, formerly known as Southcoast Fitness. After years of success, the club was experiencing declining revenues due to increased competition and poor management. As the 3 of us who are current owners all live in a different states from our club, it was important that we find the right personnel to manage and run our club effectively.
We began looking for a consulting group in April of 2019 and spoke with several before deciding on Active Entities Consulting. At first it was for the purpose of hiring and training a general manager, but after working with Bobby Verdun and his team and realizing how much they had to offer, we have remained a client of theirs every month since.
They have been helpful in all aspects of our club including interviewing,hiring and training staff,marketing our club,onboarding and most notably,increasing our bottom line.Their connections in the industry are vast and they have negotiated w/many of our vendors in helping us reduce costs.They have even connected us with an attorney to renegotiate our lease due to the restrictions on our club during COVID.
We have been working with their consultant, Lucy Barrett since May and she has been key in increasing the performance of our staff and developing and strengthening our personal training and group training programs. Lucy possesses a positive energy that is contagious and an uncanny ability to transfer that energy to our staff. She is thorough in her planning and has a wealth of good ideas that have translated into increased revenues.
I have been involved in the fitness industry for 37 years as a club owner, personal trainer and consultant myself. I know a good thing when I see it which is why we have remained a client of Active Entities Consulting these past 17 months and plan on continuing for many more to come. Our purpose of owning a club is twofold; to improve the health of our members and to be profitable in doing so. The return on investment that we have experienced since contracting with Active Entities Consulting has been much more than we could have hoped for and the best decision we have made since purchasing the D.A.C.”
– John Greeley, Director of Sales, Rebirth Fitness