Apr 19, 2022 | Business Help
By Richard Synnott, Vice President of Active Entities The pandemic has taken a massive toll on the fitness industry. In some markets up to 40% of fitness facilities have have permanently shut their doors. Buildings once teeming with smiling faces and upbeat music now...
Feb 5, 2022 | Business Help
By Rich Synnott of Active Entities One of the most gratifying rewards as a consultant is when the people at the companies that we work with embrace the changes to systems that we recommend. A large club that we started working with in November just had their best...
Jan 11, 2022 | Business Help
By Michael R. Mantell, Ph.D. At a time when fitness is being delivered to our wrists in the latest but surely not the last iteration of workouts and meditations powered by the Apple Watch, when a most recent year ending Wall St. Journal headline points to Omicron...
Jan 11, 2022 | Business Help, Marketing
By Rich Synnott, VP Active Entities Consulting, LLC Market segmentation creates the opportunity to successfully advertise, launch new products, find out what members need and want, and supports your club branding. There are 5 types of market segmentation: Demographic...
Jan 4, 2022 | Business Help, Marketing
As we move into 2022 we find the active living industry at a crossroads. The scars of the ongoing pandemic have pushed entities to re-imagine space. Staffing, which was once an afterthought, is at a premium. Members have become increasingly savvy in their approach...
Jan 4, 2022 | Business Help
Our team meets with potential new owners looking to follow their passion of owning a gym or club on a daily basis. Most of the time these prospects are long time exercise enthusiasts who have “lived in the gym” most of their lives. As we’ve seen in sports, it’s not...
