The existing footprint of an established entity is often in need of change or expansion. Our team of experts will evaluate your current offerings, evaluate your current space and provide the most efficient approach to expanding or re-creating services to best serve your members in the most cost-effective way. As we believe programming is one of the most important aspects of successfully retaining members, we’ll also suggest creative programs that will enhance the unique value of your club or gym.

Among the items we review are:

  • Staff and member perspective of strengths, weaknesses, challenges and opportunities
  • Existing culture
  • Review of all operational, service and on-boarding systems
  • Pricing models
  • Marketing, prospecting and sales systems
  • Reporting systems
  • All policies and procedures
  • Service standards
  • Program success and efficiency
  • Physical plant
  • Human resources (job descriptions, performance management systems, expectations/goals, on-boarding processes of new hires, certifications and communication)
upscale fitness center locker room

“I have been working with Bobby on and off for 10 years and have not come across a person in the industry (or professional) who is more consistent in their passion, purpose, and loyalty. Bobby has helped me grow through each phase of my professional journey, not just specifically to the fitness industry, but in any aspect of life. His industry knowledge, insight, and network is the strongest I’ve seen. Bobby is not just a consultant to me, he is a mentor and a friend, and I am a better professional and person because of him.”

Sean Todman

Owner, Renaissance Athletic Club, Benton Harbor, Mi

Developing Strategic Partnerships

Health clubs, gyms and other fitness facilities are often the epicenter for communities and frequently underutilized as a marketing venue for local businesses. Our team will introduce you to our highly successful Premium Vendor program, which not only creates partnership opportunities with local businesses but adds value to a membership.
people working in a fitness center cafe

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